
Saturated with information, businesses struggle to break through the noise and capture audience attention
Traditional advertising and promotional strategies are losing their impact as consumers grow immune to conventional approaches.
The competitive landscape requires businesses to find innovative ways to stand out and engage their target audience.
Audiences seek more than just information; they crave active engagement and participation with brands.
Businesses require more data-driven insights to tailor their marketing strategies effectively.




Gamification brings the idea of value-add or value exchange to engagement. It is transforming traditional interactions into immersive experiences, leveraging the principles of game-playing to drive meaningful engagement and deliver tangible results for your business.
Boosting Customer Engagement
Enhances active user engagement by making tasks more enjoyable, interactive and rewarding.
Creating Meaningful Interaction
Create a positive image of your brand and influence consumers’ buying decisions in the future and increases social shareability.
Increasing
Conversion
Rewards participation with discount codes and limited offers will incentivize sales. As a result, you will increase conversion rates.
Educating about your brand/product
Makes the learning experience about your product offers more interactive and immersive, increasing customer engagement and driving consideration.
Building
Customer Data
Collects and provides valuable user data and data analytics on user behavior, user preference and user performance. Such data can be used to optimize the gaming experience, personalize content and inform decision-making.
Employing Market
Research
Makes questions more ‘game-like’ and making them more engaging to the respondent which also can be useful for enhancing online community engagement.
Full-stack experienced
team at one reach
Inspirational Hub
Access our extensive library of existing game ideas and templates, empowering you to create captivating gamification experiences
*in playbook format
Online library: under development – coming soon
Beyond production

HEAD OF DIGITAL
+ 84 905 169 309
hoadieu.bui@cheil.com
PROJECT DIRECTOR /
HEAD OF MINT VN
+ 84 93 832 72 75
an89.nguyen@cheil.com